Attack the Block. Pacific Rim:Uprising and Star Wars: Episode VII – The Force Awakens all now have one thing in common with storied British beauty brand Jo Malone London. Unstoppable Nigerian-British star John Boyega!
He is the new global ambassador for the famed brand and their very first ‘London Gent’.
“A born and bred Londoner, John is intelligent, inclusive and witty. He shares our core values of generosity and creativity and is unafraid to speak his mind,” said Jean-Guillaume Trottier, Global President of Jo Malone London. “His vivacity and whole-heartedness make him a wonderful fit with Jo Malone London and I am delighted to welcome him to the family.”
Boyega in turn, shared . “I love the creativity and storytelling element of Jo Malone London. It’s something I resonate with, it’s how I work best. With discussion, collaboration and down to earth honesty,”
His favourite Jo Malone London scent? The unisex Bronze Wood & Leather fragrance (£120) which was released in January this year. Boyega is described as ‘straddling two completely different worlds professionally and personally’ “Two worlds colliding: this is my crazy life right now, and it’s thrilling”, says Boyega.
On his Instagram he also shared:
Great news ! I’ve joined the @jomalonelondon family as the first Jo Malone London Gent. Yes! fragrances to come with a special twist! Stay tuned for this exciting collaboration and keep an eye out ! I’m about to show you what my Jo Malone London is! London boy! 😉 #JoMaloneLondonGent#ScentofAgent
The actor, who is redefining Hollywood standards, captures the fresh perspective of the famous fragrance brand in a series of images where he looks every inch the ‘London Gent’.