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Attack the Block. Pacific Rim:Uprising and Star Wars: Episode VII – The Force Awakens all now have one thing in common with storied British beauty brand Jo Malone London. Unstoppable Nigerian-British star John Boyega!
He is the new global ambassador for the famed brand and their very first ‘London Gent’.
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“A born and bred Londoner, John is intelligent, inclusive and witty. He shares our core values of generosity and creativity and is unafraid to speak his mind,” said Jean-Guillaume Trottier, Global President of Jo Malone London. “His vivacity and whole-heartedness make him a wonderful fit with Jo Malone London and I am delighted to welcome him to the family.”
Boyega in turn, shared . “I love the creativity and storytelling element of Jo Malone London. It’s something I resonate with, it’s how I work best. With discussion, collaboration and down to earth honesty,”
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His favourite Jo Malone London scent? The unisex Bronze Wood & Leather fragrance (£120) which was released in January this year. Boyega is described as ‘straddling two completely different worlds professionally and personally’ “Two worlds colliding: this is my crazy life right now, and it’s thrilling”, says Boyega.
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On his Instagram he also shared:
Great news ! I’ve joined the @jomalonelondon family as the first Jo Malone London Gent. Yes! fragrances to come with a special twist! Stay tuned for this exciting collaboration and keep an eye out ! I’m about to show you what my Jo Malone London is! London boy! ? #JoMaloneLondonGent#ScentofAgent
The actor, who is redefining Hollywood standards, captures the fresh perspective of the famous fragrance brand in a series of images where he looks every inch the ‘London Gent’.