Star Fashion look of the year is set to take place at the historical and enchanting city of China in October 2018. The Star Fashion Look of the Year 2018 will see an unbelievable 500 000 entrants from over 600 cities across five continents entering to stand the chance of securing this prestigious title, and it is estimated that over 500 million viewers will tune in to watch the competition unfold at the end of October. Jan Malan of Umzingeli Productions has been tasked with securing the African contestants for the #LOTYAfrica18, and the call to entries are now open.
According to the press release “The competition will see 46 contestants from around the globe competing for the coveted title of the Star Fashion Look of the Year 2018 and the winner will also receive a one-year endorsement agreement along with a cash prize.” The contest would be broadcasted live on YOUKU/TUDOU which is China’s largest digital platform. This incredible event is organized by Star Fashion and is supported by the Xi’an Municipal Government.
The competition judging panel will be comprised of representatives from the top modelling agencies in the world including Ford Models New York, Ford Models Paris, Why Not Milan, Premier Model Management London, Nomad Miami, Donna Tokyo and the presiding President Jury of the panel will be J Alexander, who has been nicknamed the Queen of The Catwalk. The grand winner of the competition will receive a one-year endorsement agreement as the Xi’an City fashion ambassador with a cash prize of 50, 000 USD and another five winners will also walk away with cash prizes of 10,000 USD each.