LOS ANGELES, CALIFORNIA – APRIL 25: Sharon Chuter (L) and Draya Michele attend House Of Uoma presents the launch of Uoma Beauty – The World’s First “Afropolitan” Makeup Brand at NeueHouse Hollywood on April 25, 2019 in Los Angeles, California. (Photo by Rich Fury/Getty Images)
Founded by Nigerian born Sharon Chuter, UOMA Beauty held its launch event last month at the NeueHouse Hollywood in Los Angeles, California.
UOMA which means ‘beautiful’ in Igbo, the native language from South-Eastern Nigeria and is inspired by the cultural heritage of the world’s most racially diverse continent – Africa. The newly launched UOMA Beauty speaks to a global, culturally eclectic diaspora (be it Lagos, Morocco, Rio de Janeiro, New York, London or New Orleans).
Guests in attendance included Kelis, Halima Aden, Draya Michelle, Nyakim, Jasmine Tookes, Skai Jackson, Ashley Blaine Featherston, with performances by Estelle, Tiwa Savage, DJ Spinall, Laolu NYC, and Burna Boy.
LOS ANGELES, CALIFORNIA – APRIL 25: Nyakim Gatwech attends House Of Uoma presents the launch of Uoma Beauty – The World’s First “Afropolitan” Makeup Brand at NeueHouse Hollywood on April 25, 2019 in Los Angeles, California. (Photo by Rich Fury/Getty Images)LOS ANGELES, CALIFORNIA – APRIL 25: Jamie Chung attends House Of Uoma presents the launch of Uoma Beauty – The World’s First “Afropolitan” Makeup Brand at NeueHouse Hollywood on April 25, 2019 in Los Angeles, California. (Photo by Rich Fury/Getty Images)LOS ANGELES, CALIFORNIA – APRIL 25: Draya Michele attends House Of Uoma presents the launch of Uoma Beauty – The World’s First “Afropolitan” Makeup Brand at NeueHouse Hollywood on April 25, 2019 in Los Angeles, California. (Photo by Rich Fury/Getty Images)LOS ANGELES, CALIFORNIA – APRIL 25: Patrick Starrr attends House Of Uoma presents the launch of Uoma Beauty – The World’s First “Afropolitan” Makeup Brand at NeueHouse Hollywood on April 25, 2019 in Los Angeles, California. (Photo by Rich Fury/Getty Images)LOS ANGELES, CALIFORNIA – APRIL 25: Nyma Tang at House Of Uoma Presents The Launch Of Uoma Beauty – The World’s First “Afropolitan” Makeup Brand at NeueHouse Hollywood on April 25, 2019 in Los Angeles, California. (Photo by Rich Fury/Getty Images)LOS ANGELES, CALIFORNIA – APRIL 25: Nichole Lynel at House Of Uoma Presents The Launch Of Uoma Beauty – The World’s First “Afropolitan” Makeup Brand at NeueHouse Hollywood on April 25, 2019 in Los Angeles, California. (Photo by Rich Fury/Getty Images)
Click on the gallery below to see more photos from the event
