Fast food and fashion may be an unlikely pair, but if any one has a chance of making it work and actually making it quite chic – its South African designer Gert-Johan Coetzee. The designer known for designing glamorous pieces for stars like Toke Makinwa and Bonang Matheba, collaborated with McDonald’s South Africa for the 50th birthday of the Big Mac.
The collection which showed at South African Fashion Week, with a sneak peek revealed at an event prior – features urban and edgy streetwear inspired by club culture. The collaboration also featured his signature design aesthetic – with one surprising addition, menswear. Proceeds of the showstopping range will go to the Ronald McDonald House Charities.
According to McDonald’s SA’s chief marketing and communications officer Daniel Padiachy.
“After 50 years of unwavering popularity, the Big Mac is a pop culture icon, and we had to celebrate this milestone with something extraordinary. Seeing its iconography interpreted into fashion by a leading designer is very rewarding,”
Coetzee’s juxtaposes hi-tech holographic fabrics, feathers and sequins with depictions of the Chinese lucky cat and also deftly used the Pantone colour of the year – ultraviolet as part of the collection.
“There is an element of luck in all success, and I want to acknowledge that with gratitude. I am grateful that we can give back this season by contributing to the Ronald McDonald Family Rooms at the Chris Hani Baragwanath Academic Hospital in Soweto. These Family Rooms have had over 50 000 families come through their doors to date,”says Coetzee.