Veronica Odeka- Celebrity & Fashion Stylist , CEO Vane Polish
BNS: Why do you go to fashion week ?
I attend shows mainly as a buyer for my clients .
BNS: Do you go to all three main fashion weeks (Lagos/GTB/Arise)?
No I don’t always attend all 3 fashion weeks.
BNS: How do you determine what shows you absolutely have to see?
Throughout the year , my team and I study trends, follow current and up coming designers and create a list of the ones we feel are most relatable to the client niche we serve, these are my main priority to see their newest collections as their showcased on the models during the fashion weeks,
BNS: Do you have clients attending shows this week?
Yes , many of my past, current and potential clients will be attending shows during all the fashion weeks.
BNS: How do you prepare for fashion week beyond fittings and planning out your schedule?
I visit a few of the designers ateliers and showrooms to discuss their processes and i also consult with a few of them on editing their collections leading up to the fashion weeks.
BNS: How do you keep track of looks you might want for celebrity clients in the future?
I have a style notebook that is used to make notes, after images have been taken on the runway, then once the shows are over, and I’m back in the office we go over clients schedules for the upcoming months comparing looks we’ve seen that could potentially be a perfect fit and from there on we reach out to the designers to make it happen.
BNS: How quickly after a show do you let brands know you’re interested in their runway looks?
As soon as the show is over, usually the next day .
BNS: What do you think is the biggest misconception about what stylists do at fashion week?
That it’s easy breezy and fun and mainly about partying and front row seating . When in reality that’s a very tiny fraction of what a stylist does. Mostly you are working long days running around in traffic making pulls for shoots, returning clothes , editing collections with the designers &tailors , fitting your models as well as steaming racks and racks of clothes, going over running orders for the show and above all trying to stay sane.
BNS: What’s the first thing you do when fashion week is over?
Plan a photoshoot and create a list to begin client purchases .
BNS: What goes into styling a runway show ?
A lot of creative thinking and a whole lot more longer days on end of collection edits.
BNS: Are there any designers whose collections you’re particularly excited to see this season?
I’m objective to them all and eagerly excited to view every designer that puts a collection together for the shows.