Africa’s largest tech and digital media event Social Media Week begins on the 4th of February 2018 and BellaNaija Style will be hosting a panel on the 7th of February titled “The Democratisation of Fashion: New Media, Storytelling & The Role of Technology in the African Fashion Industry” – a panel discussion with 3 industry leaders in the country at #SMWxBNSTYLE19.

Meet one of our panellists – Veronica Ebie-Odeka

The name Veronica Ebie-Odeka is one easily recognized by all in the fashion, entertainment and lifestyle industry. She is an international stylist born and raised in Houston Texas, USA with a ten-year background in high fashion runway modeling, print, commercial and Spokes Modeling.

In 2010 upon relocating to Nigeria, she worked as a style correspondent and cover stylist for This day style and established the brand Vanestyle– A fashion and style agency that offers commercial as well as personal styling and shopping services.

From red carpets to music videos and more Veronica boasts of a strong client list of celebrities and fashion brands past and currently styling such as Genevive Nnaji, Mo Abudu, Omotola Stephanie Coker, Funke Adepoju, Fashpa Odion Mimonet, Elite Model Look Nigeria, GTBank NdaniTV, MTN Lagos Fashion and Design Week, Ebonylife TV‘s Moments with Mo, Jara, Studio 53 Extra, Vanity Fair Italia, Mania Magazine, Thisday Style among others.

Her work can be seen in countless magazines, blogs and her personal site, as well as her own style, shows Looks by Veronica for GTBank’s Ndani TV and Vanestyle Fashion fix, a style show for Spice TV, she also hosted a special program with cool FM for Baileys as a female ambassador for women. She has been featured on prominent local and international TV fashion shows to showcase how the everyday woman/man can achieve everyday trendy looks and is currently the host of her own fashion and beauty show on Arise news.

In a hyper-connected digital age, it can be a challenge for brands to tell their stories and cut through the noise with clarity and credibility. Add in a broken distribution system, a news cycle that moves at warp speed and heated political and social climate – social media can feel fraught with peril for both established and emerging brands.

We intend to discuss with Veronica Ebie-Odeka and other creative fashion leaders who have mastered the elusive balance between technology and fashion and are at the forefront of shaping the industry’s future.

Date: Thursday February 7, 2019 
Time: 1:00pm – 2:00pm 
Venue: Experience Stage

Register to attend HERE