Crocs™ is a universal brand that celebrates the freedom of self-expression and promotes individuality; and who better to feature as the face for Crocs’ “Come As You Are” campaign this Spring than one of Nigeria’s most popular influencers, Enioluwa Adeoluwa AKA Beauty Boy AKA Lipgloss Boy.
A lover of the brand, Eni has been wearing Crocs since he was in secondary school. Years later, he is the first Nigerian Crocs brand ambassador. When he first shared the news with his family, his father said, “The whole world will know you for good. They will see your impact, and it shall be well with you.”
And indeed, Crocs lovers have seen Eni’s impact. His inspirational leadership and bold messaging around breaking norms, authenticity, and self-determination inspired thousands of people. Eni embodies what it means to “Come As You Are”, and his brand resonates with everything Crocs represents.
Come As You Are is About Celebrating Who You Are
To Eni, “Come As You Are” is about representation and community. It’s about being a voice for everyone and creating content that speaks to his 817K followers on Instagram – to him, they are friends – about individuality, self-expression and embracing who you are in every single way.
According to Eni, “Come As You Are” means “self-expression; to be able to effortlessly be me and align with Crocs. It is an idea that transcends brand and product. It’s about celebrating what makes each one of us unique and encouraging everyone to be comfortable in their own shoes,” says Eni
When asked about his emotions when wearing Crocs, he stated, “When I wear Crocs, I feel happy; I feel comfortable, I feel loved, I feel welcome. I feel like I can be myself, and I think that excites me a lot… I think that’s what makes me really love the Crocs brand.”
Getting to Know Eni
Despite his incredible success as a social media influencer, Eni remains a down-to-earth person who enjoys life’s simple pleasures. When asked about his favourite activities with family and friends, Eni responded by saying, “Eat out, Girl, I’m always eating! … Checking out new restaurants”. According to Eni, the tradition of Sunday afternoon lunch is big in Nigeria, so it is a must-do on the regular. Eni also loves a good party and attends many events where he makes an impact wearing his favourite pair of Crocs. In his downtime, Eni also enjoys visiting the cinema to catch a movie or just lounging around at home watching Netflix if he’s in a relaxed mood.
Join the Movement
“Come As You Are” is also an invitation to you, Crocs Nation. It’s an invitation to come together and share your one-of-a-kindness because you can have both style and comfort no matter who you are or where your life takes you. Whether you’re rocking a pair of Classic Crocs, Classic Crocs Sandals or Classic Clogs, we want you to show up and be authentically and confidently YOU. We also want you to snap a photo and tag us 😉
About Crocs Nigeria
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear combining comfort and style with a value that consumers know and love. The vast majority of shoes within Crocs’ collection contains Croslite™ material, a proprietary, molded footwear technology, delivering extraordinary comfort with each step. In 2022, Crocs declares that expressing yourself and being comfortable are not mutually exclusive.
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