Leading casual footwear brand Crocs has roped in Enioluwa Adeoluwa (a.k.a Lipgloss Boy) as its first-ever Nigerian Brand Ambassador.

In partnership with Crocs, the beauty influencer will use his platform to bring attention to the designs and creativity of the footwear in Nigeria. He will also inspire others to feel comfortable in their shoes by showing their personal Crocs style through exciting new collections and encouraging everyone to #ComeAsYouAre.

In an Instagram post to announce the partnership, Crocs Nigeria wrote:

Introducing @enioluwaofficial as the @crocsnigeriaofficial brand ambassador for 2022.

Taking to his Instagram page, Enioluwa announced his new ambassadorial deal with Crocs:

Meet @crocs First Brand Ambassador in Nigeria.🇳🇬🐊

I’ve cried, smiled, laughed and I can’t believe this is happening! Thank you all so much, I’m just grateful.😭❤️

Known for using his platform to empower and inspire others, especially men in the beauty and skincare industry, Enioluwa serves as an advocate, redefining masculinity and breaking conventions. We can’t wait to see his many more wins.