How do you spend the day when you’re Diamond Platnumz? The East African star is all about enjoying life, sipping some Belaire champagne and the occasional stint as a juggling, flirting bartender.

Smash-hit wine brand Luc Belaire released this new video starring music sensation Diamond Platnumz, who also offered fans a Belaire cocktail recipe of his own making aptly named the ‘French Diamond’. Spotted wearing a Belaire cap and limited edition varsity jacket, which he co-designed with Belaire, the look updates the brand’s signature design with African inspired patterned sleeves, embroidery and patches.

Diamond Platnumz says “I’m drawn to the creativity of cocktails and I’ve always had a natural flair for performance. I picked up a few tips from the professional we worked with and I’m definitely going to try out some moves the next time I’m partying. My go-to bottles are Belaire Luxe and Belaire Luxe Rosé. I like a sweet, fragrant cocktail with that extra touch of luxury that Belaire adds.”

The French Diamond, a cocktail made with Diamond’s favourite cuvées Belaire Luxe or Belaire Luxe Rosé, learn how to make the cocktail here.


Watch the super cool campaign video below!