Asake proves he’s not only a musical genius but a style star on the rise. The Joha hitmaker directed his own shoot, reviewed the best photos and hosted a rap session with his team on the set of his latest interview with a Canada-based fashion retail company SSENSE.
The interview and shoot was hosted in a pastel-filled mansion with Elizabethan-style living rooms located in the suburban area of northwest London – a complete opposite of his upbeat, jivey and very African music.
Opening the feature, music and culture journalist, Nicolas-Tyrell Scott wrote;
Asake doesn’t just want to look the part, he wants to authentically represent himself too.
Fashion is a dazzling form of self-expression and he sure knows how to engage it. With his impressive sense of style, we’ve seen Asake express his echt artistry not just in sonorous jams seamlessly blending multiple sounds from different African genres of music including amapiano, fuji, hip-hop, jazz, and gospel – but also in his interesting outfits and voguish styling which we just can’t get enough of.
Asake is on trend and a trendsetter, from genre-melding to designer mix and match, this flared trousers, gloves, sunglasses, and woven hairstyle lover is a walking-breathing spectacle of our generation’s proclivities in music, fashion, and style. As a true lover of fashion with a versatile appetite for style, Mr Money said he doesn’t have a favourite brand, he loves loads of them and went on to mention a few top designer brands. Little wonder he was described as a “walking mood board”.
With multi-million streams and multiple Awards bagged Asake’s debut album, Mr Money With the Vibe holds the record for the most successful Nigerian debut album of all time, when it hit No. 66 on the Billboard 200. Asake is shooting for the stars and we will be watching as we cheer for one of Africa’s greatest exports of our time. Scroll to see more of his photographs below:
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Read the full feature on www.ssense.com
Interview: Nicolas-Tyrell Scott
Photography: Kenny Germé
Styling: Edem Dossou
Styling Assistant: Kevin Lanoy
Photography Assistant: Jim Tobias
Photography Assistant: Nicole Leblanc
Digital Operator: Luke Bennet
Grooming: Pål Berdahl
Set Design: Thomas Conant
Set Assistant: Nye Conant
Location House: Rococo House, @carolhayesmanagement
Production: Town Productions
Production Assistants: Jonathan Faulkner, Vanessa Grasse and Eugenia Redhouse Sotgia