Bold beauty is having a major moment, and yellow eyeshadow is leading the charge. Once considered a colour reserved for editorial shoots, the sunny hue has found its way onto red carpets, runways, music videos, and our favourite beauty creators’ feeds.

Photo Credit: @dede_ashiogwu/Instagram

Whether it’s a soft wash of pastel yellow across the lids, a vibrant neon statement, or a pop of colour in the inner corners, the trend proves that eye makeup doesn’t have to play it safe. Yellow instantly brightens the eyes and brings an unexpected freshness to any look.

The best part? There’s a version of the trend for everyone. Pair a buttery yellow shadow with minimal skin and glossy lips for an effortless daytime look, or dial up the drama with graphic liner, glitter, or smoked-out edges for a night out.

If your beauty mood board has been feeling a little predictable, consider this your sign to swap your neutral palette for something a little sunnier. The yellow eye trend is playful, confident, and exactly the burst of colour we’re loving right now.

See the inspiration below.