Irene Agbontaen is calling out brands who are talking about the #BlackLivesMatter movement( following the eruption of protests after the death of George Floyd in the United States) but don’t have any real diversity in their workforce, C Suite or design teams. This particular form of performative activism is rife in the global fashion industry, an industry which is notorious for exclusion and racism.


The TTYA London founder shared on #BlackOutTuesday:

We are not a trend. We don’t need your performative activism. We need action!

Your external messaging must match your internal business structure otherwise you are a hypocrite. We are looking at your exec boards and your work force ? #blackouttuesday #TheShowMustBePaused #wearetired


Watch the full video below:


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A post shared by ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Irene Agbontaen (@irenettya) on