SeamstressLagos, a leading voice in Nigerian fashion, proudly announces the resounding success of its inaugural ‘SeamstressLagos Sewing Club’ held on Saturday, June 14, 2025. The intimate gathering of 16 cherished community members redefined traditional brand-audience interaction, blending authentic engagement with a bold celebration of sustainable practices, artisanal craftsmanship, and cultural heritage.

The event was conceived from a deep-seated desire to create an immersive experience, allowing the SeamstressLagos community to connect authentically with the brand and its values. According to Omotoke, Founder of SeamstressLagos, 

“We sought to create a vibrant space for our community to experience the tactile beauty and quality of our garments firsthand. This provided an invaluable platform for direct feedback and open dialogue, fostering a tangible sense of belonging within the SeamstressLagos family.”

A cornerstone of the event was a bold celebration of the brand’s unwavering commitment to sustainability and circular fashion. SeamstressLagos proudly showcased an innovative initiative: the upcycling of scrap fabrics from its Ajoke and Isimi product lines. Attendees engaged in a unique “make-your-own-garment” experience, transforming textile waste into beautiful, wearable pieces. This pioneering approach not only championed eco-conscious fashion but also highlighted the brand’s dedication to minimizing environmental footprint through resourcefulness and waste reduction.

The ‘Sewing Club’ also served as a powerful homage to the exquisite artistry and meticulous skill of SeamstressLagos’s artisans. By showcasing the intricate processes and dedication embedded in every stitch, the event illuminated the profound craftsmanship that defines each garment, reinforcing the value of slow fashion and handmade quality.

A highlight of the day was the founder’s outfit: a signature Ajoke Dress.

“This wasn’t just any garment; it was a deeply personal statement, meticulously crafted from AsoOke sourced directly from the cherished wardrobes of my grandmother, mother, and cousins,” shares Omotoke.

Omotoke in The Aso-oke Ajoke Dress

The Ankara version of the dress, which gained popularity from a scrap fabric sample, was unveiled in its AsoOke version at this inaugural community event, embodying a powerful connection to family legacy and collective artistry. Due to overwhelming demand, this iconic AsoOke Ajoke Dress is now available for pre-order.

The success of the SeamstressLagos Sewing Club was a collaborative effort, supported by valued partners including Facilitator Nedu (@nedouxsews), Photographer Asiriuwa Uwuigbe (@macuwuigbe), Event Storyteller Anjola Osunfisan (@theanjolaofisan), Event host Sida (@sida_sm) and Event Bites by Folakunmi (@Bitez.ng). And finally,  esteemed sponsor, Beauty Hut Africa,who generously provided beauty bags, thus enhancing the guest experience.

This successful event stands as a beacon of SeamstressLagos’s philosophy: fashion that is beautiful, sustainable, deeply rooted in culture, and genuinely connected to its community.

Watch the recap here