Mercedes-Benz Fashion Week Accra has been showcasing the best of Ghanaian fashion over the years and providing a platform for the celebration of fashion as a catalyst for designers both home and abroad to seamlessly connect with the media and fashion buyers, influencers and enthusiasts.
Although the organization has announced that this year’s edition will not hold owing to the worldwide pandemic, the Vice President of Marketing at Mercedes Bettina Fetzer, in an interview, spoke to Harper’s BAZAAR about the aspirational design being at the heart of the Mercedes-Benz brand, and that the brand is committed to supporting global talent who push the creative conversation forward.
Bettina also added that “the level of talent in Ghana is truly inspiring and that the brand is excited to kick-start plans to re-launch the Mercedes-Benz Fashion Week Accra when it is safe to do so.”
Working toward their mission of celebrating fashion, the Mercedes-Benz team worked with Ghanaian photographer Carlos Idun-Tawiah to capture the new collections of five Ghanaian designers: Larry Jafaru Mohammed, Steve French, Hassan Alfaziz Iddrisu, Atto Tetteh, and Chloe Asaam.
Mercedez Benz Fashion shared the news and pictures on their Instagram page saying:
Although Mercedes-Benz Fashion Week Accra has been postponed to 2021, you don’t have to wait until then to see the beautiful collections of the incredibly talented designers who were showcasing this year! ? Swipe to be taken on a journey to Accra, Ghana and fall in love with five of the Ghanaian capital’s most promising talents showcasing their latest collections. ➡ ? @carlosidun
See the pictures below
Assistant Production: @thefiifiabban
Production Coordination: @nana_poley
Location Supervision: @sarf_bort
Hair Assist: @strandsnmirrors
Fashion Direction: @akweah
Fashion Assistants: @prince_suasie @bernicebuo
Set Design : @jojotemmeng
Logo Integration Design: @metakay