New designers pop up everyday and quite a few of them are undoubtedly talented. We’ve had our eyes on quite a few up and coming brands and we will be highlighting some of the major on-the rise- brands you need to know in the Discover series.
We both have always been creatively inclined and had a love for fashion
On why they started their line
We both have always been creatively inclined and had a love for fashion. We started a fashion blog in university which made us realise that we wanted to work in the fashion industry but it wasn’t until we saw a lack of things we loved in the stores, alongside the fact that there was still a gap for stylish, good quality & affordable ready-to-wear clothing that we decided to birth MARYMAII. We wanted to create affordable luxury clothing. We believe customers shouldn’t have to choose between avant-garde luxury clothing and retail clothing. There should be a middle ground which is affordable luxury.
On the favourite celebrity they’ve dressed and their thoughts on the influencer economy.
We’ve had our pieces worn by Yemi Alade. We are currently working with a few influencers which we are excited about. We believe influencers have a massive impact in the fashion Industry. They are often underrated and they are they voice of the consumers as well as trendsetters in fashion.
Who is the Mary Maii woman?
The MARYMAII woman is elegant yet edgy and adventurous and like the core aesthetic of MARYMAII carries a juxtaposition of elements that combine to showcase her strength and softness. The fabrics and textures are inspired by a play on the contrasting elements of a woman’s personality. She can be both strong and delicate, elegant but edgy. The MARYMAII woman is multifaceted and our clothes allow her to feel that way.
On where they find style inspiration
We are mostly inspired by strong women, the many layers of a woman and how we can express that through her clothing. Shapes, colours, textures and interesting surroundings or conversations inspire our style as well.
We believe influencers have a massive impact in the fashion industry. They are often underrated and they are they voice of the consumers as well as trendsetters in fashion.
How would you describe your label?
The MARYMAII aesthetic is always present which is ‘Elegance with an Edge’. It is a mixture of hard but soft, classic but edgy pieces. It is made up of contrasting elements that tie in together beautifully. It mirrors our personalities as twins perfectly so we make sure every piece we create represents this.
What do you believe should be the foundation of every woman’s wardrobe?
A classic dress that never goes out of style is the ultimate foundation of a woman’s wardrobe. A timeless pair of heels are necessary as well!