Malawian contemporary womenswear brand, Lynne Kayenne Studio just released the lookbook for its SS22 loungewear. The rising brand utilises heritage, culture and craftsmanship to create tailored garments for fashion lovers across the world. According to the Studio, the goal is to build a profitable business whilst also ploughing a percentage of the profits back into its community to empower women, as well as to support the youth in the creative sector.
Here’s what Lynne Kayenne herself had to say about the collection:
Our new SS22 loungewear collection is inspired by self care/ love looking after our mind, body and soul in an increasingly stressful and unpredictable world. The inspiration is mirrored in the versatile, relaxed, comfortable, flowing cuts and spacious fitting of the loungewear pieces which have been designed with relaxation comfort and wellness in mind. We wanted to create garments that induce self care whilst merging the inside world as well as the outside seamlessly. We wanted to share with you in hopes you would help us share our story.
See the full lookbook below: