Lancôme‘s latest campaign is a celebration of women and diversity through its Teint Idole Ultra Wear foundation.
The campaign features incredible African women ranging from stylists and editors to beauty influencers and businesswomen, each representing the beauty of diversity and a common love for the new foundation line along with three heroes who have earned their right as groundbreaking innovators in their various industries.
Betty Irabor
Speaker, Author, Entrepreneur.
CEO Genevieve magazine
Her Power: Her Story
Her Shade: Shade 09 – Cookie
Emerging from humble beginnings as a daughter of a Nigerian police officer and a seamstress mother, Betty Irabor fondly known as Aunty Betty, learned the value of hard work and developed a strong conviction and drive.
At 45 years old, with only six years’ industry experience Betty seized the day and her destiny by deciding to take the plunge and publish her own magazine-Genevieve. 13 years on and with her magazine blazing a trail while building her personal brand along with the Genevieve brand, Betty believes women cannot be said to be successful as long as traditional and cultural beliefs continue to hold down a huge percentage of young girls and stifling their growth and performances. “We must continue to push for the passing of the bill on Gender Equal Opportunities and obnoxious practices”.
Breast Cancer awareness in Nigeria using the Genevieve platform. The foundation donated a Mammography machine valued at 9 million naira to the Lagos State University Teaching hospital. In 2014 the foundation initiated the 100 patient challenge to raise funds for breast cancer patients for surgery, chemotherapy and radiotherapy. Breast cancer awareness and treatment is a project Betty is very passionate about and has received several recognitions and awards for her commitment to this cause.
Lancôme’s Teinte Idole Ultra Wear Foundation is available at Temple Muse and BeautyBar by Essenza.