Gbenga Artsmith, a socially conscious accessory brand, recently unveiled its newest collection as part of its annual Breast Cancer Awareness Campaign tagged Life on the Pink Lane. This pink-themed collection aims to raise awareness and reduce the stigma of breast cancer through education on symptoms and treatment.
The brand’s latest offering includes a beaded headband with feather details, beaded hairpieces, drop earrings and a damask headband featuring a bejewelled birdcage veil.
According to the Creative Director, Gbenga Ayo-Dada:
Our major goal is to raise funds for Breast Cancer patients with socio-economic disadvantages and increase awareness like never before by putting a spotlight on the importance of regular breast self-examination, early detection (which is the best solution for survival), and generally, the consciousness of breast health.
We decided to be creative with communicating these messages through the fashionable images we created for this year’s campaign; knowing that breast cancer awareness is still very much a ‘taboo’ topic on this side of the clime and mostly overlooked because of fear and other sentiments. So we had to use bait to catch the attention of our target audience- women.
See the collection below.
Styling/Art Direction: @gbengaayodada