Ghana-based sustainability-focused clothing brand – KAYADUA – launches its latest collection titled HOME. Shortly after its unveiling in January 2023, we’ve already spotted this sensational collection in the Popcaan ft Burna Boy new music video “Aboboyaa”.
Eyiwaa Agyekumhene, the Founder and Creative director of the brand said:
For the HOME collection, I explored the feeling of what home means to me through my experience over the last couple of years and expressed what the brand has morphed into. With the exploration of bolder colours, folds, gathers, embroidery, silhouettes, and techniques that are already familiar to the brand, a new yet genuine identity is tapped into.
I came back home to Kumasi, after close to 5 years of being away, to work with weavers here and introduce an already existing fabric kente, whose production technique has been passed down from generation to generation, to the brand and to our family around the world – TheCLAN – who’s immense support has kept us going.
The goal for this collection is mainly to use what is already there but in a modern way whilst maintaining our sustainable practices of making pieces that have longevity and the infusion of dead stock fabrics.
I put in my heart and self as I worked on every detail with undying passion and I hope as always TheCLAN loves every piece.
See outfits from the collection below:
Credits:
Outfits @kayaduastudio
Photographed @sarf_bort
Makeup @paintedbylinus_
Set design @jojotemmeng
Models @dsgmodelmanagement