British Vogue and YouTube UK’s series of free masterclasses – Vogue Visionaries – has released its seventh episode featuring successful online content creator, Patricia Bright.
In this episode, Patricia Bright shares her learnings and advice with aspiring YouTube creators, even giving a behind the scenes look inside her home studio. She also talks about how to grow an audience online, diversify income, achieve work-life balance as a parent and how important it is to be yourself when building a brand.
Read excerpts from the interview below:
On starting out
I made the switch from being a financial consultant to an online content creator after I had built a little bit of a following. I’d been doing it for about a year and I could see that I was gaining traction as well as booking some work. And the industry wasn’t what it is today, there was no such thing as an online content creator, and I actually didn’t tell anyone that’s what I was doing because I was a little bit embarrassed about it.
On finding a balance when sharing private life online
Honestly, I don’t have any regrets about some of the things that I’ve shared online. When I shared certain personal stories, I know that it was helpful to someone so, for me, that outweighs the embarrassment that I may feel about what I’ve put out. So I shared a lot of my birth story online because I watched so many other women give birth and it gave me so much confidence that I felt like I had to pay it forward by sharing my experience and I get comments every day from women who say it’s been valuable to them.
On standing out in a crowd
My two tips for standing out in a crowd are to have a unique editing style – pick something that feels very signature to you that you can recreate over and over again. And another tip is to be really consistent – show up every day, twice a day, three times a day, and you are going to outwork the market.
Read the full issue here.