Running a bespoke luxury fashion brand without your physical presence can be daunting, but it is entirely possible with the right strategies in place. Here is a practical five-step guide to help alleviate this challenge:
Step 1:
Address Frequently Asked Questions (FAQs)
To minimize your involvement in the booking and inquiry process, it’s essential to anticipate the common questions clients may have. By providing pre-determined answers and automating the response system, you can save valuable time. This approach ensures that you don’t spend hours answering queries from individuals who may not be potential customers.
Step 2:
Establish a Booking Page
Creating a dedicated booking page becomes crucial in filtering out less serious clients. Encourage prospective customers to book paid consultations, which will serve as a qualification process. Additionally, design the form to collect consultation fees and allow clients to conveniently schedule a consultation time and date. Several examples of such pages include Mazelle Bridal, Shoge Exquisite Fashion and StylesbyLayo.
Step 3:
Develop a Consultation Kit
To delegate consultations effectively, compile a comprehensive list of questions you typically ask clients during an in-person session. Transform this list into a printed form that can be used by anyone representing your brand. By doing so, your business maintains a professional image and ensures that all crucial details are captured, even in your absence.
Step 4:
Establish a Quality Control Checklist
To uphold your brand’s standards, document your precise finishing requirements for each garment. Create a printed quality control checklist that serves as a guiding document for your production team when you are away. This checklist will help maintain consistency and ensure that the garments meet your high-quality standards. Consider creating a sample document to provide clear guidelines for dress production.
Step 5:
Develop a Fitting Day Kit
After passing the quality control test, the dresses are ready for fitting. Create a suitable form that outlines a standardized procedure for capturing alteration details during client fittings. This allows someone else to handle the fittings, ensuring a seamless and efficient experience for your clients. As a luxury brand, you aim to provide a consistently exceptional customer journey.
By following these five steps, you can successfully manage your bespoke luxury womenswear brand without physically being present, empowering your team and maintaining the quality and professionalism of your business.
