If you think braids are just a hairstyle, Joke Lawal is here to change your mind. The Lagos-based creative is redefining what’s possible with hair, transforming braids into sculptural, high-impact works that feel just as at home on a runway as they do in a beauty campaign.
From gravity-defying structures to intricately woven patterns, her work pushes beyond the expected, turning braids into statements of identity and culture. It’s no surprise her portfolio cuts across editorials, music videos and fashion campaigns, each look more striking than the last.
And she doesn’t stop at braids. Locs, professional wigs and ponytails all get the Joke Lawal treatment, elevated, intentional and impossible to ignore.
See some of her works.
View this post on Instagram
View this post on Instagram
View this post on Instagram
View this post on Instagram
View this post on Instagram
View this post on Instagram
View this post on Instagram