Nigerian fashion brand Emmy Kasbit has launched a new initiative tagged the Emmy Kasbit Initiative to support girls and women in local communities through innovative curated programs and campaigns dedicated to eradicating poverty in fashion, sustainability, cultural education and the enhancement of liberty. Additionally, the brand launched an independent Instagram page devoted solely to the initiative’s activities.
The brand made this announcement via its Instagram page:
The Emmy Kasbit Initiative is a platform under our Fashion Brand – Emmy Kasbit Nigeria. We are dedicated to Eradicating Poverty in Fashion, Sustainability and Cultural Education and the Enhancement of Liberty. These three elements will be achieved through innovative curated programs and campaigns for young girls and women in the local communities we collaborate and engage with.
Sustainability is also at the heart and forefront of our ethos. We assess its multidimensional process, we aim to continually assess the importance of integrating environmental and social considerations into our working processes.
The international woman’s day 2022 is themed “Equality today for a sustainable tomorrow. This is a theme that recognises the contribution of women and girls around the world who are working to change the climate of gender equality and build a sustainable future. We imagine a gender-equal world, a world free of bias, stereotypes and discrimination. A world that is diverse, equitable and inclusive. A world where difference is valued and celebrated. Welcome to the Emmy Kasbit Initiative.
Photo Credit: @emmykasbit