Ejiro Amos Tafiri released her SS20 collection themed ‘PUMP UP THE VOLUME’ and it is one of the most effervescent interpretations of the brand in recent memory.
According to a statement from the brand:
Our SS20 collection is inspired by the recent global outcry for gender equality and the need for women’s voices to be heard. The aim was to send a message of hope. We started this collection to lend our voice to this course, hence the theme “Pump up the Volume” on women’s voices. It is therefore inspired by the need to speak up against all forms of oppression.
This collection features hand-drawn batik with notes of liberation by women of “The Adara Foundation”. The silhouettes are highlighted in the impeccable tailoring from the Brand’s Atelier featuring handwoven indigenous fabric- Aso-Oke intricately beaded and fused with laces, silks, chiffons, and satin.
With every detail intricately sourced and put together, we created a fun, multi-textured collection with classic silhouettes and voluminous sleeves which allows our woman to be delicate yet powerful, seen and heard.
Photographed by @ibukunwilliams_ & @theginstarp
Styling and Creative Direction by @thestyleinfidel
Makeup by @casskoncept1
Hair by @bunmihairsignature & @zubbydefinition