Ever dreamt of having your own spa at home? A facialist and masseuse at your beck and call? Well – we can’t guarantee you that (well unless you’ve got the really big bucks!) but we can get you one step closer.
Enter GROHE, a premium contemporary German fittings brand. They recently relaunched their best selling Atrio series, at Milan Design Week during the Fuorisalone event with quite a few nifty features. Combining function, quality, timelessness and high design it’s not surprising GROHE won a whopping nine awards at the Red Dot Design Awards 2018 (one of the most prestigious international design recognitions in the world!)
With GROHE you can easily make your bathroom your own personal sanctuary, with luxurious fittings to match. And the best part? No major bathroom redesign required, the 35 product line is so minimalistic it blends effortlessly with a wide range of bathroom decor styles. The focus on elegance and precision, ensure your bathroom will stand out but still retain a sense of timelessness. In addition to this, the line is available in a plethora of sizes and two distinct finishes.
The VP of Design at GROHE, Michael Seum is responsible for insight-driven design that captures the imagination of GROHE’s global consumer base, on the launch of the product he answered a few questions on what the team was trying to achieve with the Atrio relaunch:
On the overarching idea behind the redesign of Atrio and what details he is most proud of:
The idea behind new Atrio is design permanence – the design is going to last a long time, it’s iconic. This is not about risk-taking design, but more about really paying attention to details and being obsessive about proportions. I don’t take the approach of a redesign being any different to designing from scratch. When we started the design process, we tried to set out to do an iconic style. For me, the definition of iconic is when it can be drawn from memory.