Guinean model and blogger Aysha Sow is the new face of Irish retail brand Primark. To mark the company’s fiftieth-anniversary Aysha is featured with other social media influencers for a campaign to promote women empowerment through fashion.

Aysha rocks a two-piece check pantsuit from the brand in the video. She wears her natural hair blown out with subtle makeup.

She made the announcement earlier this week on her personal Instagram account saying that she is grateful to represent women with Primark.

I am so grateful to represent women who look like me and to be working with a brand like Primark who values all different kinds of women.

See the campaign video below:

Click here for more on the Primark website.

Photo credit: Primark