London-based contemporary womenswear brand April & Alex, led by British Nigerian award-winning journalist Didi Akinyelure is hosting a sample sale on September 7th at the Music Room in London with pieces from its SS21 collection at a discounted price of up to 70%.

For SS21, April & Alex presented its Audax collection at London Fashion Week, inspired by the woman who pushes beyond limits. Audax is a Latin word meaning “Bold”. The collection features dramatic pieces with exaggerated sleeves, bold silhouettes and shoulder pads.

According to the brand, the “Audax” woman is willing to take bold risks while not being afraid of the unconventional. Additionally, she is heroic, fearless, unflinching, courageous and is not afraid to deviate from what is usual or proper.

So, if you love fashion and love getting it at a pocket-friendly price, it’s time to act fast. This may be your last chance to shop these April & Alex finds before they’re gone forever!

Check out some of our favourite sales picks below!



Brand: @aprilalexshop|