"Easy Chic" Best Describes This Eco-Friendly Loungewear Collection by ruru

Fast-rising fashion brand ruru has unveiled a new collection of tunics, easy wear sets and separates and maxi dresses for the everyday woman.

The Ruth Obih-led brand prides itself on its firm foundation of using high quality, biodegradable and eco-friendly fabrics. The brand is passionate about protecting the planet by sourcing and using sustainable organic cotton and fibres such as linen. Linen one of the most eco-friendly and sustainable materials on Earth with benefits for both humans and the planet: it’s antimicrobial, breathable, lightweight, absorbent, moth-resistant, and cooling.

This new collection sticks to the brand’s ethos, with stylish and vibrant linen pieces for the sophisticated, free, chic and stylish woman.

See the full lookbook below