DEMURE BY DENIKE presents their AW 18 collection.
According to the brand:
Our creative director draws inspiration from the fragility of the Wave Sandstone formation and the parallels it has with fashion as a culture, design as a process, and the often overlooked reliability that must define construction. She acknowledges the fragility of the sandstone formations, built over centuries through years of routine and layering of otherwise unremarkable sediments.
She replicates that sentiment through ruched tulle, layered at the hem of a spaghetti dress. She mirrors its striations and marries it with her love of Adire, creating striped motifs that speak to our customer’s rejection of order and embrace of controlled chaos.
We take direct reference from the formations neutral hues of muted browns and sallow oranges, and juxtapose them against defiant purples and unsoiled whites, referencing the unyielding earth in eternal conflict with water, ferocious and exacting. This season’s ideas are materialized in the softness of fabrics; tulle, chiffon, silk and twine as an homage to the softness of the formation’s present incarnation, and how it is in a perpetual state of transfiguration.
For Demure by Denike, the Wave Sandstone formation is a metaphor for the tradition that defines fashion as a pursuit of excellence, each generation’s achievements hoisted on the achievements of the generation before them, resistant to the ravages of time and other circumstances, but pliable enough that this all-encompassing force shapes fashion into the behemoth in which our creative director defines herself today.
Who: Adenike Adegboye, Creative Director, Demure by Denike
What: Unconventional clothing made with ethically sourced, artisan produced traditional textiles for the everyday stylish African woman.