Vlisco’s new campaign featured strong, powerful women and highlighted the beauty of theculture of asoebi. Shot in Benin, the New Traditions campaign captured the strength and beauty of thriving women of all ages who embrace the message ‘ I am because we are’ – the new and classic patterns honour the unity of and cohesion of each individual and the group.


Fashion Designers

Style Temple, Grace Wallace, Pepita D, Casterman, Esperancia Mode, Fathma, Ideal Mode Couture, Elisha Couture, Rafiou A.

Jewellery & Styling: Chyba Jewelry

Photography Courtesy: Vlisco


See the campaign video below:



DOP/Director: Gregg Telussa

Assistants: Nicholas Burrough, Marinka Schippers, Michael Ugwu


Campaign Images: Nicholas Burrough

Lookbook Images: Nicholas Burrough

Assistant Photographers: Marinka Schippers + Michael Ugwu


Faith Johnson (Fowler Models)

Ojima Atawodi (Zahara Model Management)

Ines Dieng

Beninese Women

Agniola Zinsou

Aïda Ahouanmenou

Alexandra Ahouanmenou

Anne-Yolaine Alao

Corinne Agbantou

Delphine Gobbo

Dior Osseni

Farida Saidou

Folashade Olory Togbe Euzen

Gene Crestia

Hermine Da Silva

Idiath Adeoti

Inès Dieng Gobbo

Josiane Chahounka

Nathalie Carrenard Degbe

Nchimunya Kabunda Brown

Nicole Olory Togbe

Rita Amoussou Mamah

Sarah Yaluissi Kpenou

Beninese Dancers

Lucrèce Atchade (Choreography)

Murielle De Souza

Fashion Designers

Pelebe – Zak Kone

Styletemple – Ogugua Okonkwo

Pepita D

Grace Wallace

Esperancia Mode



Ideal Mode Couture

Elisha Couture

Rafiou A.

Beninese Hairstylist

True as Nature

Beninese Makeup Artists

Marvige Deguenon (Oussy Make Up)

Nadjida Adamon (All in One)

Marie Jesus Aihonnou (Talent Prestige)

Aémanath Roufaï (Fola Beauty)

Chimene Sossah (Lorenor)

Styling + Accessories

Chyba Jewelry – Jana Miklosova

Guide + Location Scout

Euloge Tochoedo

Post Production

Image Retouching: Edge Company

Edit + Grading Video: Maurice Leentvaar

Music Composer: Rutger Reinders

Sound Design: Any Colour You Like


Hotel Rebel (Netherlands)

Primedia (Benin)