In its first foray into the world of home fragrance, luxury natural beauty brand, R&R, yesterday unveiled its new line, Ilé consisting of two aromatic, staple fragrances; Sahara Sunset and Spiced Orange.
Ilé, which simply means Home in Yoruba language, relates perfectly to the relaxing-zen atmosphere that the ingredients used creates. The Sahara Sunset fragrance combines elements of Frankincense, Gold, and Myrrh creating a beautiful homely infusion that is inviting to the senses.
While the Luxury Spiced Orange fragrance merges together the allure of fresh Oranges with a hint of Ginger providing homes with the perfect aroma for Christmas and beyond.
The premium Ilé range has been created to evoke African senses through a range of reed diffusers and room sprays.
The 35-second campaign video which follows the fragrance line launch was directed by Tokyo James, and shows the flowing movements of Nigerian Model, Opeyemi, while enchanting viewers through what is described by James as “a series of sensual, earthy and natural visuals, stimulating the senses and making us look at home fragrance through a different light” introducing the ilé range and their sleek design.
Presenting ilé by @randrluxury✨ Directed by @tokyojamess, the new ilé video follows the flowing movements of Nigerian Model, @theopeyemi, while enchanting viewers through what James describes as “a series of sensual, earthy and natural visuals, stimulating the senses and making us look at home fragrance through a different light.”
The Ilé home fragrance range is now available to buy in store, online and from R&R stockists.
Brand: R&R Luxury | @randrluxury
Film Production Company: Bantu Studio | @bantustudio
Production Support/Equipment: Accelerate TV | @accelerate_tv
Director and Producer: Tokyo James | @tokyojamess
Model: Opeyemi Awoyemi | @theopeyemi