Ghanaian based beauty brand, R&R Luxury, has introduced a new eco-friendly collection to its range of shea-based skincare products.
Beauty enthusiasts can rejoice because the brand, which has been in business for over 10 years, is now committed to becoming more sustainable in all areas.
One key area in which the brand wants to be more innovative when it comes to sustainability is the packaging. All products in the newly launched eco-friendly collection boast of fully recyclable packaging without the use of plastics.
Three new and reformulated products make up the new eco-friendly collection:
Body Butter Balm which is made from 100% natural, plant-based ingredients, the Whipped Shea Butter which is an R&R staple repackaged in an environmentally friendly tin packaging. It consists of a luxurious butter which is 100% natural and sourced from Ghana useful for moisturising skin and hair. And the Lip Butter – Repackaged in sustainable paper-based packaging, made from 100% natural ingredients to ensure smooth, moisturised lips for the perfect pout.
In a statement the Founder/ CEO of R&R Luxury Valerie Obaze said:
As we reflect on the many years in business and enter our next decade, Chapter 10 – The Sustainable Era, we have made a commitment to being more sustainable in all of our practices from our supply chain, to taking care of our local environment and importantly our packaging. We are diligently taking the necessary steps to eliminate single-use plastics in our packaging, replacing it with paper, cardboard and tin packaging. I look forward to this new journey and introducing more products to the Eco-Friendly Collection in the new year.