Over 15,000 beauty influencers applied to be part of the #SephoraSquad earlier this year! A partnership with a select group of beauty influencers who will help create content for the powerhouse beauty retailer. From more than 240,000 testimonials the brand chose a diverse group of 24 “unique, unfiltered, sorry-not-sorry storytellers.”
Through this Squad partnership, the ambassadors will receive peer and professional coaching, content and networking opportunities, product collaborations and early access to products at Sephora in exchange for content support on their platforms. And two African beauty vloggers Whitney Madueke and Pam Bonsu were also selected. The two announced the good news on their Instagram pages.
A few weeks ago I started seeing #sephorasquad testimonial requests on my timeline and stories so I wrote a few and then decided to submit an application for myself. When I asked for testimonials YOU GEMS 💎 came through for US and today we were named one of 24 finalists to be part of the first #sephorasquad. I am so humbled and thankful and to each and everyone of my GEMS 💎, to @sephora and to @fohr.co for this amazing opportunity. Because YOU believe in me I work harder.
Truly grateful & blessed to have this journey with you guys! Thank you for years of support and love! Shoutout to God & @sephora for this moment!
They both attended the #SephoraSquad launch event which held in LA last weekend.
I was doing a bunch of poses and this one looks good. What do you think? I had so much fun at the #sephorasquad Launch party in LA too excited. Thanks sooo much @sephora & @fohr.co teans for such an amazing night. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #melanin#okaysoo#fashionnova#fashionhaul#darkskin#darkskinbeauty#melanin#skinlikebutter
In an interview with Glossy.co, Sephora chief marketing officer Deborah Yeh said:
We see social behaviors constantly evolving and, in order to stay relevant, we felt it was time to take influencer relationships to the next level. We wanted to amplify the beauty community in a larger way and expand the number of voices and perspectives we were using in our work.
We can’t wait to see what more the Sephora brand has in store for them!