Nigerian-born content creator Wisdom Kaye has officially been recognised as one of Forbes’ Top Creators of 2025. Boasting an impressive 13.7 million followers on TikTok and 7.5 million on Instagram, Kaye reportedly makes an estimated annual income of $5 million. His rise to prominence is largely due to his exceptional editing, innovative fashion sense, and compelling visual storytelling that consistently reinvents fashion trends.

“I have to balance my artistic interests with the algorithmic interests,” Kaye shared with Forbes, highlighting the strategic approach behind his viral success. “I have to take certain risks on the artistic side for the sake of performance.”

He ranked 48th out of 50 on the list, which features prominent figures like Mr. Beast at Number 1, Kai Cenat at Number 28, and Nara Smith at Number 50. Notably, he’s also the only person of Nigerian descent to make the list.

 

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Kaye, who was born in Nigeria, moved with his family to Houston, Texas, at the age of four. He initially pursued an electrical engineering degree at Texas State University. However, the COVID-19 pandemic prompted a pivotal shift in his focus towards fashion. He began sharing bold, fashion looks on TikTok, which quickly went viral.

His impact on the fashion world has been recognised repeatedly. In 2023, Kaye was featured in Forbes’ prestigious 30 Under 30 list under the Art & Style category. This year, he secured the 48th spot on the Top Creators list. Vogue famously dubbed him “the best-dressed guy on TikTok” in 2020. He captivated audiences at the 2024 Met Gala, wearing a striking red three-piece suit by Robert Wun.

 

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A significant portion of Kaye’s wealth is generated through his successful modelling career and lucrative brand partnerships. His modelling journey began in 2020 when he was scouted by the prestigious agency IMG, leading to his debut for Balmain. Since then, he has graced runways and collaborated with an array of high-end labels, including Prada, Dior, Fendi, Ralph Lauren, and Ferragamo. Beyond fashion, he has also secured major partnerships with corporate giants like American Express, Google, and eBay.

Wisdom Kaye’s journey is a testament to how creative vision, combined with a strategic understanding of digital platforms, can lead to immense success.