South African Youtube makeup guru and co-founder of SiyaSizana Foundation, Mihlali Ndamase has been announced as the first official face of Daniel Wellington, South Africa.

The social media savvy Swedish watchmaker and Instagram favourite is a direct to consumer success story, and their timeless watches have been spotted on social media stars and celebrities alike from Lucky Blue Smith and Pyper America Smith , Kendall & Kylie Jenner to Kemi Adetiba.

For the meet and greet event following the announcement, Ndamase opted for a dreamy tulle number from South African brand Quiteria & George.

Ndamase is the first South African to be the official face of the timeless brand.

The brand already has 34 stores worldwide and has unveiled an aggressive store expansion plan globally, with plans to grow its store network to 200-300 by the end of 2018.