Times are changing in the makeup world; things are not quite the same anymore. If you recall the early 2010s (sorry if you weren’t old enough to be doing makeup then!), the trend heavily leaned on full-coverage foundation, prominent bronzer, intense highlighter, colourful eyeshadow, and matte lipstick. Makeup often appeared quite orange, and eyebrows were thick, dark, and overly defined. It’s all a stark contrast from makeup today. Here’s how makeup is being done, or at least how it’s different in 2025:
Natural-Looking Eyebrows
Eyebrows today tend to be as natural as possible. Many makeup artists use a spoolie and eyebrow gel or pencil to create a softer, more feathered look, moving away from those heavily filled, dark eyebrows that were often brightened by concealer (which some makeup artists overdid!).
Makeup Without a Foundation
Surprise! Surprise! Foundation-less makeup is now a widespread trend. These days, many people are ditching foundation entirely and going with concealer and other makeup products and steps. It reminds me of the saying, “If the foundation is rocky, what can the righteous do?” In this case, your makeup can still look pretty good without foundation.
The Rise of Hybrid Makeup (Skincare + Makeup)
These days, you’ll frequently hear terms like “tinted moisturiser” – a moisturiser that also offers light foundation coverage – or “peptide lip gloss”, designed to keep your lips soft and glossy. There’s even niacinamide blush! This shift indicates that makeup companies are increasingly focusing on how their products can benefit your skin rather than just covering flaws.
Less Eyeshadow
Gone are the days when a makeup look felt incomplete without the brightest shade of red, yellow, or green eyeshadow. Nowadays, people are largely opting for either a subtle smoky look or warm brown hues. This is largely because the “no-makeup makeup” trend is still in full effect.
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Blush is in
While bronzer was one of the main makeup products, it has been dethroned by blush. Blush is now a must-have for a complete makeup. It is so popular that there are countless variations: liquid, cream, gel, stick, and powder blush. While they don’t all serve the same purpose, the variety is telling. Not to mention, they are best-selling products for popular companies like Rare Beauty, Saie, and Rhode.
Lip glosses over colourful lipsticks
In those days, a makeup routine was incomplete without a matte lipstick used in red, pink, or even purple, but now it’s all about thick, glossy lip glosses. People care more about lining their lips and natural lip colours over having colourful lipsticks. Popular brands like Rhode, Summer Fridays, and Fenty Beauty are living proof that the girls now love lip gloss.
Overall, makeup is currently in a more conservative era, with preferred finishes being satin, natural, dewy, and luminous. Will 2025 be a significant reference point in makeup history, or will we look back and cringe? Only time will tell.
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