XRetail, a Lagos Fashion Week initiative, in partnership with Afrikea will for the first time curate a selection of African ready to wear, accessory and beauty brands for a unique digital experience. This complete shift to an online shopping experience will hold from August 14th to 16th, 2020 and will allow consumers and brands to interact safely. The online nature of this year’s XRetail opens brands to a global audience keen to discover and shop African brands.
This season, leveraging technology and e-commerce is vital to supporting African brands in accessing new markets and commercial opportunities.
As Africa’s biggest fashion e-tailer, Afrikrea has become the gateway between African brands and consumers based in Europe and the US. For 4 days they will have unfettered access to AfriKrea’s vast consumer database with discounted delivery to all countries.
The site will be live from the 14th to the 16th of August. The digital nature of this year’s XRetail opens brands to a global audience keen to discover and shop African brands.
With over 60 brands from West Africa – Nigeria, Ghana, Senegal, Cote D’Ivoire including Lady Biba, FIA, For Style Sake, Larry Jay, CO & Clo, Henri Uduku, Unblemished Skincare, Bakwai Bags, Karidja & Khadija and more.
Find out more on www.lagosfashionweek.ng/