Indigenous Nigerian brand Izoduuwa just unveiled its latest collection tagged “Iredia“.

This season, Izoduuwa focuses on details that convey pride in its Bini-African roots. The use of strong earth tones are reminiscent of bronze and terracotta, animal prints and neutral tones convey boldness and longevity.

With shirt structures somewhat comparable to the traditional kaftan and a fabric selection of cotton, linen, and silk, the collection is both stylish and functional. The Iredia collection is crafted for durability, breathability, and a sense of understated elegance ensuring it lives up to its name which means “here to stay”.

Inspired by the rich, artistic culture of the ancient Bini kingdom, Izoduuwa takes the modern African gentleman on a journey of simplicity, creativity, and discovery of self. Izoduuwa which means “road to wealth” is a celebration of the modern African man stepping into himself and away from limitations and notions that inhibit his growth. It is a reminder that the most valuable riches lie within us and as simple as it sounds, we are all we need to achieve the life we want.

See the full lookbook below

Models: @thavincii_|@adam_bulus| @ogb_chris
Photography: @paulukonu