Contemporary fashion brand Imaatu has lifted the veil on their collection titled “Adire Tuntun”. Highlighting the indigo-dyed pattern, originated in Nigeria, which is the primary driver of the collection.
“Adire Tuntún” which simply means “New Adire” births a dazzling array of ready to wear pieces and evening gowns, with striking emerald and shadowy patterns.
A homage to the African culture and accentuating cross-cultural fashion, the designer named each piece after beautiful Nigerian names such as Amaka, Nkem, Arewa, Ijeom, Enitan, and more.
See the full lookbook below