The day is finally here! House of Tara continues on its quest for innovation and in the spirit of standard setting in the beauty industry, the collaboration campaign and simultaneous retail drop made its internet debut today.

Fans of Arese Ugwu and the brand have waited patiently for more details since the collaboration was officially announced three days ago.

Like all of House of Tara amazing products, the lipstick and liner is definitely pocket-friendly, and the power colour aptly named Arese Red is Smart Money Woman-approved and the timing is perfect – released on International Women’s Day with an exciting giveaway as well.

We hope it’s the first of many collaborations.

Shop the Smart Money Woman Collection in House of Tara stores nationwide now!

Are you excited about this collaboration? Let us know in the comments!