Vodacom Durban July continues to shine the light on the best of African fashion! Ahead of the event today, Luxury South African designer, David Tlale, and Vodacom Red partnered for the first time culminating in a limited collection, RED by David Tlale.

For the first time in his 15-year career, the designer will shift from his usual all-black palette and present a special, one-off collection of 10 looks, each showcasing Tlale’s take on the colour, within his inimitable & dramatic design aesthetic.

The Meaning of “Red”

With his legacy of lavish beauty, RED by David Tlale will, however, stay faithful to the opulent designs and enticing silhouettes that have come to define Tlale’s career, all of which will be revealed when the collection debuts today at the Vodacom Durban July Main Stage followed by a private showcase at the Paddocks for VIP Vodacom Red guests.

According to David:

Red is shorthand for passion, strength and power, yet remains modern and feminine. In this collection, I’ve played with various hues and fabrics which speak an entirely new language. Each look will showcase the story one tells when wearing this, the boldest of all the colours.

Inspiration Behind the Collection

David has also designed and created an exclusive, high quality, limited edition clutch bag specifically for Vodacom Red. Made of premium leather, only 1000 RED by David Tlale bags have been made and will be uniquely marked. These bags are only available when you upgrade or sign up for Vodacom Red during June and July 2018.

I’ve never done accessories before, and this has been an exciting & creative development. In fact, the partnership with Vodacom Red has taken me down a whole new road of discovery and I can’t wait to share my interpretations when the collection is revealed.

Sneak Peek!