Building on the success of BellaNaija Style‘s inaugural virtual conference in 2020 tagged “Mapping Africa’s Fashion Future” – which included top names in the African fashion industry, #BNSDigitalSummit convened again leading experts and global thought leaders in fashion and beauty who unpacked the theme “Harnessing Africa’s True Potential” and outlined the steps that need to be taken over the coming decade to align the blossoming African industry with global goals and trends.

When viewed through the prism of cultural expansion and recent worldwide adoption, Africa’s contribution to the creative sector is substantial. The creative industry has steadily risen to the forefront as a major engine of socio-economic and cultural growth during the last decade. Post pandemic, Africa’s youthful creative industries are still ready for investment. With big corporations like Netflix and Universal Music Group growing their presence on the continent, African fashion, music, and movies continue to achieve global prominence.

In order to address unemployment, low investment, and structure in the creative and other industries, we discussed the topic “Empowering Fashion Creatives & Establishing Long Term Careers in Africa” with industry leaders with years of experience; Morin Oluwole, Roberta Annan, and Elizabeth Elohor.

Watch the discussion below