Be a part of the BellaNaija Style Summit #BNSDigitalSummitAfrica’s Beauty Industry Boom: An Opportunity For Greater Inclusivity and Representation on the Continent on the 27th of August 2022.

As the second most populous continent in the world, Africa has enormous market potential. Several major companies in the global beauty industry are making the most of the boom projected for the industry in sub-Saharan Africa, a continent seen as the next frontier in the sector.

In the next few decades, the beauty market is predicted to grow twofold due to the burgeoning middle class and accelerated urbanization in the region, which will double in size by 2050. As a result, global beauty brands like Fenty, L’Oreal, Oriflame and others are switching their focus to Africa.

With these beauty brands seizing the opportunity, it is necessary that these companies take some bold steps and open the gates to more African models and entrepreneurs who can innovate with products for African consumers. These beauty industries can enact authentic, permanent, and beneficial change and create substantially more economic upside on the continent.

Date: Saturday, August 27th 2022

Time: 3:00 PM – 3:45 PM WAT

Sign up for the summit HERE


For more information/participation email [email protected]