The need for DNA by Iconic Invanity separate from its parent brand Iconic Invanity was to create a more age sensitive brand that catered to everyday fashion-conscious women from age 18-35. The mother and daughter designer duo have succeeded in making each of the brands collectively different drawing inspiration from diverse sources but sticking to a common goal- to provide ethnical luxury womenswear.
This season, the 19-year-old Co-Creative Director Destiny Nwadire kept the designs vibrant and youthful by introducing primary colours; black, white, yellow, blue and red inspired by Dutch pioneer of abstract art, Piet Mondrian‘s Neo Platicism tagging the collection Afro Neo-Plasticism because of the brand’s strong ties to African roots.
The heavy hand-beaded embellishments stayed true to the popular aesthetic of Iconic Invanity with its lines and symmetrical shapes leaving their signature mature touch but with a more sensual undertone. We saw playsuits, flirty dresses and lots of sexy cutouts.
There’s something a little mind-bending about seeing art and paintings designed onto an actual fabric and that’s definitely what made this collection totally standout.
Watch a clip of BellaNaija Style‘s interview with Destiny.
#BellaNaijaStyle had a chance to meet 19-year-old designer Destiny Nwadire @destinynwadire_ . – Beauty and brains behind the @dna_byiconicinvanity line. She talks about the inspiration and mood board of this season’s collection ahead of her show today at #LFDW17 #BellaNaijaStylexLFDW17 Video @wejustgotback for #BellaNaijaStyle
Photo Credit: @the.alfe