African Luxury contemporary store Alara has released a new editorial featuring outfits from top brand Off White, Italian streetwear and luxury fashion label founded by Ghanaian-American creative designer Virgil Abloh.
Tagged #ALÁRAFamily series, the edit shows off some of the best pieces from Off White’s Fall/Winter 2018 collection available in store worn by fashion faves; Faridah Folawiyo, Kenneth Ize, Jomi Marcus Bello, Bai Joiner, Omowunmi Ogundipe, Vanessa Nyosi, also referred to as Alara’s family photographed having a day out in the conceptual store. All outfits used for the editorial are available in-store.
Being one of the most stylish places in Lagos, the editorial also gives us a glimpse of some of its instagrammable spots.
What happens when a group of friends (and members of the #ALÁRAFamily) spend a whole day at ALÁRA?
Trying on the latest Off__White looks ✔
Posing by the red wall ✔✔
Guavaritas in the NOK Garden ✔
Hanging on the rooftop taking in Lagos’ amazing views ✔
Table Football Tournaments ✔ Feasting on Fried Chicken Sandwiches (not pictured) ✔
How do you spend your days at Alara?
Photography: Manny Jefferson | @mannyjefferson
Faridah Folawiyo | @faridahf
Kenneth Ize | @kennethize
Jomi Marcus Bello | @wflsncrm
Bai Joiner | @bailikedubai
Omowunmi Ogundipe | @omowunmi_o
Vanessa Nyosi | @thenessagram
Click on the gallery below to see all the photos