Luxury, culture, and clean beauty come together for the crown you were born with.
What if wash day didn’t feel like a chore but a chance to reconnect—with yourself, your roots, and your hair in all its glorious texture?
Enter Èyí Dára (pronounced eh-yee dah-rah), the newest haircare brand on the block, here to make natural hair care feel like the ultimate form of self-care. Meaning “this is good” in Yoruba, Èyí Dára is redefining what it means to love on your curls, whether you’re fresh out of a protective style, working through twist-out season, or deep in a moisture mask moment.
Created by Ganiyat Salami, a Nigerian-American beauty innovator with a diploma in organic haircare formulation, the brand was born from a desire to see natural hair celebrated, not “tamed” or “managed,” but nourished, protected, and adored.
“Our natural hair is stunning and magnificent, and it deserves to be treated as such,” says Salami. “Èyí Dára is here to elevate that experience without compromising your health or the planet.”
The debut collection includes everything you need to glow up your hair routine:
1. Moisturizing Shampoo
3. Leave-In Conditioner
4. Silk Square Scarves & Haircare Accessories
Each formula is crafted with clean, effective ingredients like rosemary, cocoa butter, and other botanical superstars sourced from around the world. The vibe? Luxe, plant-powered, and refreshingly intentional. No fluff. No fillers. Just goodness your hair will thank you for.
But Èyí Dára isn’t just about what’s in your bottle, it’s about what’s in your story. Ganiyat also hosts Unraveling the Knots, a podcast that dives deep into the natural hair journey, from cultural history to personal milestones, care rituals, and even the unspoken taboos. It’s real talk meets hair talk, and it’s as affirming as it is informative.
Èyí Dára is officially live at eyidaranaturals.com, where you can shop the full collection exclusively. Follow along @eyidara_naturals on Instagram and TikTok for tutorials, hair tips, and all the soft life hair content your curls deserve.
This is your sign to treat your crown like royalty, because this is the good stuff.
untgti
Wonderful site. A lot of useful information here. I am sending it to some friends ans also sharing in delicious. And obviously, thank you on your sweat!