Topicals is doubling down on culture. As traditional investors slow down, the skincare brand is turning instead to the people shaping global influence, not only on the court or on stage, but across beauty, lifestyle, and culture at large. It’s a bold move that reinforces Topicals’ identity as a brand deeply rooted in storytelling, representation, and community rather than conventional beauty playbooks.
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In its latest investment round, Topicals has welcomed WNBA star Angel Reese and global music sensation Rema as part of its growing network of cultural powerhouses. Their involvement strengthens Founder and CEO Olamide Olowe’s vision of building a beauty brand powered by the voices and figures who define trends, conversations, and cultural direction. For Topicals, this is alignment with tastemakers who hold real influence.
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So far, Topicals has raised over $20 million since launching and continues to carve its own lane with intentional marketing, creative identity, and a culturally attuned approach to beauty. While the full details of this latest investment round are yet to be disclosed, one thing is clear: Olamide Olowe is betting on culture, and Topicals is positioning itself at the centre