Ahead of African Fashion Week Nigeria 2018, the AFWN team profiles Tanaka Chinogureyi the head designer behind, Claire Albert a high-end women’s couture clothing brand based in Zimbabwe.

The label custom designs and tailors women’s garments for all occasions and ensures that every woman looks elegant, sophisticated and sexy – these are the main values of Claire Albert.

What inspired your fashion journey?
I have always wanted to be a Fashion designer since I was a young girl and my desire for elegant apparel led me to create a clothing label that focuses on designs that are elegant and sophisticated while staying Fashion forward.

What has been your challenge as a designer in Africa?
My first creation was inspired by Indian Fashion. Colourful images with gold accessories excited me to design a red and gold gown which I called the Claire Albert because it spoke everything that I wanted my brand to be, elegance, sophistication and edge.

Tanaka wearing her design

What does fashion mean to you?
Fashion is you! It is who you are, expressed in the form of clothing. It is a communication of the person through their dressing.

Most unforgettable experience as a designer
It was my very first Fashion showcase, at a wine tasting event. It was an incredible feeling to see how well received I was and the appreciation of my designs. That became the beginning of Claire Albert!

Tell us about the collection you intend to showcase on AFWN runway
My collection is showcasing women’s couture garments that are incorporated into African fashion. It is a cohesive collection that lines up stylish designs that are fashion-forward and trendy.

How do you feel about the growing number of designers in Africa?
I think it’s amazing that the number of Fashion designers is growing. As African Fashion is becoming increasingly popular, more and more designers will bring an even bigger appreciation and awareness world over and the industry will grow financially.

What is your outlook on African fashion and its impact worldwide?
African Fashion is very vibrant and colourful and it has been so great to see it being appreciated worldwide. We get to see an increase in popularity in exhibitions and showcases like AFWN and AFWL, being a clears indication that the demand for African Fashion is growing.

Connect with Claire Albert on Instagram here @claire.albert

For more information, visit www.africafashionweeknigeria.com.

Register to showcase or exhibit at AFWN 2018 HERE