Rising menswear designer Patrickslim in collaboration with Just Adire just released its new collection tagged “Okurin Igbalode” which means “The Modern Man” and the lookbook features Musical artist Ric Hassani.

According to the brand, Okurin Igbalode is “A typical Yoruba man deeply rooted in culture yet sophisticated and fashion oriented.”

The decline in the appreciation of locally made fabrics such as Adire and the myth that these fabrics are mostly worn by women in Yorubaland influenced our group’s exploration of the underlying history behind these fabrics.

Ademola Ogundele, one of our creative directors clarifies that each piece is tailored for fearless individuals to share their unique story with their style.

Ric Hassani rocks different prints of vibrant matching adire sets in the loookbook.

Credits:
Brand: @patrickslimofficial
Model: @richassani
Stylist: @sheezylion
Photography: @oluwatobbie

Click on the gallery below to see all the photos

Ric Hassani x Patrickslim Just Took Traditional Adire Fabric To A 2019 Level – It’s A Whole Vibe!Ric Hassani x Patrickslim Just Took Traditional Adire Fabric To A 2019 Level – It’s A Whole Vibe!Ric Hassani x Patrickslim Just Took Traditional Adire Fabric To A 2019 Level – It’s A Whole Vibe!Ric Hassani x Patrickslim Just Took Traditional Adire Fabric To A 2019 Level – It’s A Whole Vibe!Ric Hassani x Patrickslim Just Took Traditional Adire Fabric To A 2019 Level – It’s A Whole Vibe!Ric Hassani x Patrickslim Just Took Traditional Adire Fabric To A 2019 Level – It’s A Whole Vibe!Ric Hassani x Patrickslim Just Took Traditional Adire Fabric To A 2019 Level – It’s A Whole Vibe!