American drug store giant CVS recently tapped beauty vlogger and skin colour activist Nyma Tang to be its first-ever beauty inclusion consultant.

Besides advising CVS on its assortment, Nyma will work with CVS executives on diversity in beauty aisles and marketing. She will also conduct monthly workshops with CVS beauty team members around diversity initiatives. The overall aim of this partnership is geared towards serving a diverse range of beauty customers.

In an interview with Glossy, Nyma talks about makeup brands having an inadequate amount of foundation shades.

OK, we’ve got 40 shades of foundation — and it’s like, ‘Let’s call it a day.’ But is your entire range inclusive? Are there [a variety of shades of] bronzers and highlighters?

According to Nyma, once retailers like CVS use their power to stock brands making inclusion a priority, Other brands would also adjust their marketing accordingly. She is positive that her work with CVS will have other retailers follow suit.


Nyma took to Instagram to share the good news;

The secret is finally out! This is something I’ve been working on for a long time and I’m so excited it’s finally out there. Proud to be partnering with @cvs_beauty as their first-ever Beauty Inclusivity Consultant. I can’t wait to share with you all exactly what this means for me, and for us.

Read the full story here.

Photo Credit: @nymatang